LG OLED77C26LD TV (OLED evo – 77” – 196 cm – 4K Ultra HD – Smart TV)

An OLED that shines brightly.
We maximized the beauty and vibrancy of LG OLED self-illuminating pixels. The Brightness Booster feature takes the capabilities of the α9 Gen 5 AI processor to a new level, delivering 20% ​​higher brightness levels2. Now, images become even more powerful, thanks to greater efficiency and light control.

The perfect combination of beauty and intelligence
Behind good looks, we find a great brain. Following advances in deep learning processes, LG’s α9 Gen 5 AI processor optimizes elements in the foreground and background to increase the natural depth of the image and make colors incredibly vivid and accurate.

Stunning dark tones and intense shine
Without the hindrance of backlighting, self-illuminating pixels achieve deeper black levels for accurate contrast, no matter what the TV is depicting. This makes the images more defined and it is possible to notice subtle details that would not normally be seen with the naked eye.

Details set the tone
The new Dynamic Tone Mapping Pro feature goes even further when it comes to image improvements. Previously, it only raised frames. Now, this technique uses 5000 screen blocks for a more vivid HDR effect, applied to every detail.

It’s like you’re in the scene
The α9 Gen 5 AI processor transforms 2-channel audio into virtual 7.1.2-channel sound. Feel all the action and chaos around you, just as if you were the main character in a movie.

Step into the shoes of the main character
Dolby Vision IQ and Dolby Atmos join forces for a true cinema experience. With the help of LG’s powerful α9 Gen 5 AI processor, the new Dolby Vision IQ with Precision Detail technology dramatically increases depth and highlights the subtlest textures.

A winning machine
Get the most out of your game with the first TVs to support Gaming in Dolby Vision 4K at 120 Hz for smoother, more realistic gameplay. With a 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support, even the fastest action will look sharp and smooth.

A new Gaming championship
With the introduction of the GeForce Now and Stadia platforms, you have an entire Cloud full of Gaming experiences waiting for you. Rediscover your favorite games and discover new ones directly on your TV.